Explainer Videos · Atlanta, Georgia
Explainers that make a complex offer easy to grasp.
American Design Hub writes and produces explainer videos that walk someone from the problem to the offer without wasting their time.
Atlanta-based
Story first
Brand-fit motion
Nationwide projects
Quick Answer
What is professional explainer videos?
An explainer video is a short film that clarifies what a product or service does and why it matters. The script is the product. Animation or live treatment should serve that script.
Choose the right starting point
Explainer Videos shaped around the work.
The approach is chosen for the job this explainer videos needs to do — not because a format is trendy.
01 / Explainer Videos
Product explainer
Offers that take too long to explain in a meeting.
Watch for: A feature tour with no customer problem.
02 / Explainer Videos
Service explainer
Agencies and firms whose process needs a simple story.
Watch for: Jargon the audience does not use.
03 / Explainer Videos
Onboarding film
Products that need a first-use explanation.
Watch for: A marketing film used as training.
04 / Explainer Videos
Sales leave-behind
Teams that need a film they can send after a call.
Watch for: A video with no clear next step.
05 / Explainer Videos
Website hero
Homepages that need a short explanation above the fold.
Watch for: Autoplay films that never say what you do.
06 / Explainer Videos
Cutdowns
A master explainer that also needs social lengths.
Watch for: One length forced into every placement.
Fit Finder
Not sure which explainer videos scope fits first?
Answer three quick questions. This is a starting point for the brief, not a substitute for discovery.
A useful explainer videos project starts with the job, not the deliverable.
An explainer video is a short film that clarifies what a product or service does and why it matters. The script is the product. Animation or live treatment should serve that script.
Good fit
- The current materials make the offer harder to understand or use.
- Your team needs something they can apply after the project, not a one-off file.
- A launch, refresh, or product decision is coming and the foundation is not ready.
- You want a clear recommendation before more production spend.
Probably not the right scope
- You only need a quick cosmetic tweak with no decision to make.
- The problem belongs in a different service — we will say so.
- Inputs, access, or decision makers are not available for the timeline.
How we decide
The calls that protect the result.
These are the judgments that keep the project from drifting.
Job first
We name the job the work has to do before choosing a format.
Usable output
The result has to be something your team can apply.
On-brand fit
New work has to sit with what should stay.
Reviewable
Decisions happen at defined points, not in endless revisions.
Scope, not a template price.
Investment depends on how many directions, applications, and review cycles the work needs.
Inputs and decisions move the date.
A clear brief, available examples, and timely reviews keep the schedule honest.
How decisions get made
A explainer videos process built around review, not guesswork.
We lock the direction before polishing details, so reviews stay focused.
Clarify
Confirm the job, audience, and constraints.
Explore
Develop directions that answer the brief.
Decide
Choose a direction at a defined review.
Develop
Build the approved direction into usable work.
Refine
Check it against the brief before finish.
Handoff
Deliver files, notes, and next steps.
Selected work
Explainer Videos shaped for real use.
Examples of how this kind of work shows up for clients.
Brief
Explainer Videos direction
A clearer starting point for the team and the market.
System
Applied across touchpoints
The work carried into the places people actually see it.
Refine
Ready to use
Reviewed against the brief before handoff.
Toolkit
Tools chosen for the work, not the trend.
The same featured tools used on the parent service, so the page stays consistent with how we work.
After Effects
Premiere
Cinema 4D
Blender
Illustrator
Audition
Frame.io
Lottie
Questions before you start explainer videos
Direct answers, without the sales fog.
Project-specific terms are confirmed in the proposal.
Scope is confirmed in the brief. Typical work covers planning, the core deliverable, review rounds, and files or recommendations your team can use.
Share the offer, audience, current materials, and what success needs to look like. We use that to recommend a practical first step.
Involvement is most useful at the brief, key reviews, and approval. We keep decisions visible so feedback does not stall the work.
Yes. We start from what already has value and change only what is getting in the way.
Timing depends on scope, decision speed, and how ready the inputs are. We confirm a realistic range after the brief.
Yes. We are based in Atlanta and work with clients across the USA.
Ready when the brief is
Ready to start explainer videos?
Tell us what you are building, improving, or launching. We’ll recommend a practical next step.