Bistro
An art of taste, a brand and website built to look as good as the food tastes.
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Bistro / Restaurant Brand
Brand identity, packaging, and website design
About the project
A Restaurant Brand Built to Taste as Good as It Looks
Most people decide where to eat before tasting a single dish, off a photo or a menu. Bistro needed a brand and website built to win that decision, with a menu structured to convert. The same identity, forest green, olive, a bold wordmark carries onto packaging and aprons too.
Challenge
Sell an experience before a single plate arrives
Most restaurant websites are a photo dump with a phone number attached. Bistro needed the opposite: a site that reads as premium and appetizing from the first scroll, with a menu built to actually take an order, not a static PDF a customer has to screenshot and call in.
✓A logo distinctive enough to be recognized on a takeout bag before the food is
✓A menu built to sell each dish, not just list it
✓One identity that holds up from the homepage to a delivery bag to a staff apron
Our direction
A flower mark rooted in fresh ingredients
The six-petal flower mark reads like something between a fresh herb and an asterisk, a quiet nod to seasonal ingredients without illustrating a literal plate of food. Deep forest green and a bright olive-yellow accent carry that mark everywhere, paired with a bold, hand-drawn display typeface for the wordmark and clean type underneath for menu details.
A six-petal flower icon paired with the Bistro wordmark, built to read clearly at business-card size and takeout-bag size alike.
A forest-green-and-olive palette with a bold display typeface, applied consistently across the website, packaging, and staff apparel.
Project process
From Kitchen to Homepage
01
Discovery
We looked at how people actually decide where to order from online prices, photos, and how appetizing a menu looks in the first three seconds.
02
Direction
Positioning locked around a deep forest green and olive palette, bold display type, and photography that keeps the food as the hero of every section.
03
Identity
The six-petal flower mark and wordmark were built to read clearly at business-card size and takeout-bag size alike.
04
Application
The system extended across the website, packaging, and staff apparel one identity, whether a customer dines in or orders delivery.
Digital expression
A Restaurant Website Built to Take the Order
The homepage opens with 'An Art of Taste' over a salmon salad, then a Signature Menu where each dish carries a rating, price, and add-to-order button. A delivery section backs up 24/7 service, with a Reservation button visible throughout.
Final outcome
A brand that delivers on its own promise
Bistro now has an identity that follows the food everywhere it goes: website, packaging, staff uniforms built around one simple line that closes the loop: good food, great moments, always Bistro.
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